Services / Trade shows & events
Your stand, impossible to forget
At a fair you have a few seconds to catch attention. A well-designed immersive experience stops visitors, brings the product to life and turns the stand into a memory.
When it helps
- Non-transportable products: industrial machinery, plants, vehicles, even buildings: in VR and AR the visitor explores them as if they were right there.
- Complex products: augmented reality shows what the eye cannot see (internal components, flows, operation) directly on the product or the catalogue.
- Launches and events: experiences that get people talking, inside and outside the fair, also with CGI videos and FOOH campaigns for social media.
How it works
Beyond the hardware, Hybrid Reality designs the entire setup, from content to space to visitor flow, and stays on site for the whole duration of the event. The experience must be seamless for those who live it and worry-free for those who host it.
- Latest-generation VR headsets (Meta Quest 2, Pro and 3)
- Bespoke apps and content, or third-party on request
- On-site configuration, transport and installation
- Dedicated technical support before, during and after the event
What you need to provide: adequate space to use the headsets safely, a stable internet connection and power for charging.
Rental with third-party apps
€450 / day per headset
Daily rental including an operator and up to 3 headsets, with apps chosen from the official store.
Minimum 1-day rental; packages for multi-day events or touring shows.
Virtual Fire Safety Training rental
€600 / day per headset
Headsets with the proprietary fire safety training software and an operator included.
Bespoke experience
Project-based
A VR or AR experience designed for your product and your stand, quoted after an initial free analysis.
Related projects
Showcase your products, MTA S.p.A.
An AR app used at fairs to reveal the internal elements of air treatment systems.
100 years of the Padua Trade Fair
A VR experience for the centenary of the trade fair (2019): visitors try the Next vehicle from real seats.
Safety BarCamp AiFOS
Immersive safety training demonstrations for the AiFOS community of trainers.
Have a fair coming up?
The earlier the experience is designed, the better it performs. Tell us the product, the space and the goal: the proposal comes with the most effective solution.